SPIRIT OF INDIAN™ – AT RIVER’S EDGE
PRIVACY POLICY
2027 Event | 22nd–29th August 2027 | River’s Edge Campground, New Richmond, Wisconsin
This Privacy Policy explains how Spirit of Indian LLC (“Spirit of Indian”, “we”, “us” or “our”) collects, uses, stores and protects personal information in connection with the Spirit of Indian™ website, ticketing, event registration, vendor and sponsor activities, communications and the SPIRIT OF INDIAN™ – AT RIVER’S EDGE event.
1. Who We Are
The data controller for personal information processed for Spirit of Indian™ activities is Spirit of Indian LLC.
Privacy contact: Scott Shaver
Email: info@spiritofindian.com
2. What Personal Information We May Collect
• Name and contact details, including email address, telephone number and postal address where required.
• Ticket purchase and booking information.
• Event registration and ride participation information, including information required for waivers.
• Vendor and sponsor business information and contact details.
• Information you provide when contacting us or subscribing to event updates.
• Social media usernames or other information you choose to provide when interacting with us.
• Photographs, video recordings and other media in which you may appear.
• Photographs, videos, artwork, reviews, comments or other content you voluntarily send to us or submit for publication.
• Technical information such as IP address, browser type, device information and website usage information, where applicable.
3. How We Collect Information
We may collect information when you purchase a ticket, register for the event or a ride, subscribe to updates, contact us, apply as a vendor or sponsor, take part in an activity, provide content to us, or use our website and social media channels.
4. How We Use Personal Information
• Process tickets and registrations.
• Administer attendance, rides and event activities.
• Communicate event news, changes, safety information and announcements.
• Manage vendors and sponsors.
• Promote Spirit of Indian™ and future events.
• Respond to enquiries.
• Operate, secure and improve our website and services.
• Meet legal, accounting and record-keeping requirements.
• Protect the safety, security and rights of attendees, staff, volunteers, vendors, sponsors and the organisers.
5. Lawful Bases for Processing
Where UK data protection law, including the UK GDPR, applies, we will use an appropriate lawful basis for each processing activity. Depending on the purpose, this may include performance of a contract, compliance with a legal obligation, protection of vital interests, or legitimate interests where those interests are not overridden by an individual's rights and freedoms. Where consent is required, we will ask for consent and provide a way to withdraw it.
Our legitimate interests may include operating and promoting the event, communicating with people who have an existing relationship with Spirit of Indian™, maintaining event security, protecting our business and community, and improving our services.
6. Email and Marketing
If you subscribe to Spirit of Indian™ updates, we may send relevant event news, ticket information, announcements and promotional communications in accordance with applicable law.
You can unsubscribe from marketing emails at any time using the unsubscribe option in the email or by contacting us. Essential service or event communications may still be sent where necessary.
7. Photographs, Video and Event Media
SPIRIT OF INDIAN™ – AT RIVER’S EDGE is a public event. Photography, video recording and other media may take place throughout the event for documentation, promotion, publicity and historical purposes.
Attendees may appear incidentally in photographs or recordings. We may use event photographs and recordings for legitimate Spirit of Indian™ purposes, including the website, social media, advertising, future event publicity, newsletters, printed material, press coverage and historical or archival records.
Where an individual is specifically approached for a promotional feature, testimonial or identified media purpose, we may seek specific permission where appropriate.
We will take reasonable care not to use identifiable images in a misleading, defamatory or materially inappropriate way.
If you have a concern about a photograph or recording in which you are clearly identifiable, contact us. We will consider the request and circumstances, although removal cannot always be guaranteed where there is a legitimate reason to retain or use the material.
8. Photos, Videos and Content Shared With Us
We welcome photographs, videos, artwork, comments, reviews and other content shared by the Spirit of Indian™ community.
If you voluntarily send us content directly, submit it through our website or provide it specifically for Spirit of Indian™ promotion, you confirm that you have the right to provide it and appropriate permission for identifiable people where required.
By submitting content to Spirit of Indian™ for publication or promotion, you grant Spirit of Indian LLC a non-exclusive, worldwide, royalty-free licence to reproduce, publish, display, edit for reasonable formatting or presentation, and share that content for Spirit of Indian™ event, community, promotional, website, social media, advertising and archival purposes.
This licence does not transfer ownership of your original photograph, video, artwork or other content to Spirit of Indian LLC.
Where you tag or mention Spirit of Indian™ in a public social media post, we may contact you or request permission to repost or use the content. A public post or social media tag does not by itself transfer ownership of the content to Spirit of Indian LLC.
If you previously gave us permission to use submitted content and want to withdraw that permission for future use, contact us. Withdrawal will not affect lawful use before withdrawal and may not be possible for material already printed, distributed or incorporated into completed promotional materials.
9. Children and Young People
Spirit of Indian™ is a family event. We take particular care with information and images involving children and young people. Parents or guardians remain responsible for children attending the event.
We will not knowingly use a clearly identifiable image of a child in a specific promotional feature where we know the child is under the applicable age without appropriate permission from a parent or guardian.
10. Sharing Personal Information
We may share information where reasonably necessary with ticketing and payment providers, website and hosting providers, email communication providers, event service providers, professional advisers, insurers, River’s Edge Campground and relevant contractors or volunteers.
We may also disclose information where required by law, court order or lawful authority, or where necessary to protect safety, rights or property. We will share only information reasonably necessary for the relevant purpose.
11. International Transfers
Spirit of Indian LLC is based in the United States and some service providers may process information outside the country where you live. Where UK data protection law applies and personal information is transferred outside the UK, we will use an appropriate lawful transfer mechanism and safeguards where required.
12. Payment Information
Online payments may be processed by third-party payment providers. We do not intend to store complete payment card details on our own systems unless expressly stated. Payment providers may process information under their own privacy policies and terms.
13. Cookies and Website Technologies
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage and, where applicable, support analytics or marketing. Where consent is required for non-essential technologies, we will provide an appropriate consent mechanism.
14. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide services, administer events, maintain business records, resolve disputes, enforce agreements and meet legal or regulatory requirements. Retention periods vary by type and purpose.
15. Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. No website or electronic transmission can be guaranteed completely secure.
16. Your Rights
Depending on the law that applies, you may have rights to access, correct, delete or restrict use of your information, object to processing based on legitimate interests, object to direct marketing, withdraw consent, and request portability where the legal conditions are met.
To exercise a right, contact us using the details in Section 1.
17. Social Media Platforms
Spirit of Indian™ uses social media platforms to communicate with the community and promote the event. When you interact with us through Facebook, Instagram or another platform, that platform may process your information under its own terms and privacy policy. We do not control how those platforms process information on their own services.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to the event, our services, applicable law, technology or how we process personal information. The current version will be published on the official Spirit of Indian™ website.
19. Contact and Complaints
If you have a question, concern or request regarding your personal information or this Privacy Policy, contact Spirit of Indian LLC using the details in Section 1.
If UK data protection law applies to you and you remain dissatisfied after contacting us, you may have the right to complain to the UK Information Commissioner’s Office (ICO).
SPIRIT OF INDIAN™ – AT RIVER’S EDGE
22nd–29th August 2027 | River’s Edge Campground, New Richmond, Wisconsin
More Than a Ride – A Gathering of Friends.